On my last visit to Kibwezi and Makindu towns, I noticed
that many people were tuned to Eene FM. I decided to ask one of the fellows for
the Eene FM Kibwezi frequency and once he gave it to me, I tuned into the
station using my phone. I was trying to understand exactly what it was that was
making many of the people in these parts of Ukambani to tune into Eene FM.
The specific
time when I first tuned into Eene FM was on Saturday mid-morning (between 10 am
and 1 Pm) when they have this program where they review Kamba benga music and
interview Kamba benga musicians. I later on got to listen to other Eene FM
programs, and it soon became clear to me why the station is attracting such a
huge audience. The reason is in that the Eene FM presenters (at least most of those
I got to listen to) are fun. They bring up issues that are of concern to Kamba
people, use fun language, and tend to avoid infusing English words in Kamba
conversations (which has become a major problem with Ukambani elite nowadays).
It
seems as if the people who recruit presenters for Eene FM really know their
business. So I would say that part of the reason behind Eene FM’s growing
success is its presenters, who are individuals that are truly worth listening
to.
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